Launch a Flexible Membership Category at No Cost!

Explore our Black Friday Special Offer. Available for a limited-time only!

No risk. No upfront cost. Guaranteed.

Launch a fully-managed Flexible Membership with PlayMoreGolf at your golf club and incur no upfront costs and no annual fee payment.

  • First 4 joiners cover your annual fee — guaranteed
  • From the 5th member, only pay 18% commission.
  • 12-month agreement, zero financial outlay.
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Risk-free special offer

£0.00 Annual Fee

Offer Details
  • Launch a fully-managed Flexible Membership with PlayMoreGolf
  • No upfront costs, no annual fee payment outlay
  • First 4 joiners cover your annual fee — guaranteed
  • From the 5th member, only pay 18% commission on new joiners.
  • 12-month agreement, zero financial commitment.
  • Offer ends 30th November 2025
Secure your no-risk launch offer

Join over 200 golf courses and 12,000 members who use PlayMoreGolf

With golfers habits changing, many golf club's are now implementing points-based flexible membership solutions to generate more members.

Our end-to-end flexible membership solution which covers everything from sales and marketing, to customer support and transaction management, is a proven way to help golf club's grow.

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The benefits to your golf club of a flexible membership category

Reach a new audience

Flexible memberships help golf clubs tap into a new audience. Golfers who can’t justify the cost or commitment of a full membership. By offering a more accessible model, clubs can attract younger players, busy professionals, and casual golfers who still want to feel part of a club.

Create a pathway into full membership

A flexible membership creates a natural pathway into full membership by allowing golfers to experience club life without a major upfront commitment. As they play more and feel part of the community, many choose to upgrade, turning occasional visitors into loyal, long-term members.

Improve tee sheet utilisation

You can encourage play during off-peak times because point values can vary by time of day or week. Golfers are incentivised to book when the course is quieter - filling gaps that might otherwise go unused and generating consistent revenue across more of the day.

Increase membership revenue

A proven way to increase membership revenue by attracting golfers who wouldn’t otherwise commit to a full subscription. They provide a lower barrier to entry, generate guaranteed upfront income, and often lead to top-ups or upgrades to full membership, creating multiple revenue streams from previously untapped audiences.

Better membership retention

This modern category helps improve retention by offering an alternative to cancellation. If a full member feels they’re not getting value due to time, cost, or lifestyle changes, they can switch to a flexible option rather than leaving altogether. This keeps them engaged with the club, maintains a revenue stream, and often leads to a return to full membership when circumstances allow.

Guaranteed revenue upfront

Relying on casual green fees can leave clubs vulnerable to seasonality and unpredictability. By offering a flexible membership category, you secure guaranteed, upfront income while still appealing to occasional golfers. These members are more likely to return regularly, and engage with your club turning one-off visits into long-term value.

How we support your fully managed flexible membership category.

 

Marketing

Lead Generation

Sales

Customer Support

Account Manager

Payment Processing

Tee Sheet Integration

Black Friday - A4 (1)
We decided to choose PlayMoreGolf over doing our own membership system, mainly because of the backup and support that they can give you. Their experience is invaluable in helping you. We’ve had over 100 players join on the scheme.
Wortley2
Richard Crawshaw, Head Professional, Wortley Golf Club

How a PlayMoreGolf flexible membership works

  • A golfer will purchase a membership via the PlayMoreGolf website or App and choose a ‘home’ club. A membership is valid for 12 months.
  • They will receive X number of points. (options in the table below) to be used against their rounds of golf.
  • 80% of the points will be used at their designated home club. The remaining 20% – these are called ‘Flexi Points’ – can be used to play at other partner clubs.
  • Each point is worth £4.00. Every golf course has their own points-matrix which PlayMoreGolf will help you to create based on your tee sheet utilisation.
  • Each time a golfer plays, their points will be deducted from their overall balance automatically.
  • If a golfer runs out of points, they can top up their balance. Any unused points will roll over upon renewal. If a golfer does not renew their membership, the points will expire.
Membership 1 2 3 4
Price £320 £400 £448 £560
Points 80 100 112 140

 

FAQs

It's cheap golf
Just because the selling price of the flexible membership is cheaper than more traditional categories does not mean it is cheap golf. Flexible membership generally deliver a value 3-4 times higher than traditional members because they play less golf. The key difference being that as a club you control the value of the points matrix and when flexible members can play so you can control the true value a flexible member offers.
It's not right for my club
This may well be the case for your club as flexible membership is not for every club. However, if the membership strategy for your club is to grow membership, to increase the utilisation of your tee sheet at quiet times, to attract a different type of golfer to your club, and to provide a stepping stone for future 5&7 day members, then a new flexible approach could be just the thing.
My existing members will not like it
Our view has always been that when we explain to our members what we are doing and why we are doing it this helps to educate your current members to the benefits of introducing this new flexible approach. Most importantly we always recommend distinct differences between the benefits that a club 5&7 day member receives versus what a flexible member receives. Shorter booking window, limited competition access, protecting peak tee times so flexible members play at quieter times of the day.
I could just run a flexible membership category using my current golf management software
Yes you could as we are not the only provider of flexible membership software solutions. We are though the only provider that offers the end-to-end solution to FIND, JOIN, PLAY, RETAIN flexible members on your behalf. Whist you might generate a little more revenue by running the scheme yourself, the cost to run this scheme would be 4 times higher than your cost to partner with PlayMoreGolf. The result being your level of profit to run your own scheme would be significantly lower than with PlayMoreGolf. We have a simulator that can show you how. 
I'm worried my members will downgrade

There may be some of your current members that might move into this category. Our data shows this number is very small. We should ask ourselves if these members would be leaving anyway as their current category does not work for them. Keeping them attached to your club because you have a flexible approach to membership means you could move them back to 5&7 day membership in the future. Current members who move into a flexible membership will also play their golf differently and will move to quieter times of the day. This means you open a slot to bring a new member in. We tend to see on average 20% of flexible members will upgrade into full club membership. 

 

Flexible members will take times that my fully members play

By setting different benefits, shorter booking windows and by protecting peak tee times with a higher points value results in this not happening.

PlayMoreGolf has been a game-changer for our golf club! Their innovative and flexible membership scheme has helped us to attract new members and increase our revenue. The platform is easy to use and manage, and it offers great value for both the club and the golfers.
Ogbourne-Downs-Golf-Club-Testimonial-PlayMoreGolf
James Short, General Manager

 

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